The consumer may always be right but at times it becomes very difficult for the store manager or the salesperson to deal with the consumer, but to stay in business it's important to handle the consumers efficiently.


Change happens due to various reasons that impact the employees, the management or the company in different ways.


Project Management is a task which is not easy to execute for any project, the expectation of the customers is that they get quality, matching the deadlines and within a set budget.But this does not end here, the expectations keep changing throughout the project execution.


Advertising is considered as a mode of communication by creating awareness among clients of goods and services.


Marketing mix is a group of variables that are used by organisations to determine the brand or product offerings.


In the current marketing, STP is considered as a significant strategic approach. It is a broad framework of marketing that simplifies the process of business activities.


Recruitment is a process where HR manager finds and attracts a large number of candidates to fill up the vacant job positions in the business.


Training and development are considered as the organisational subsystem that emphasise on the performance improvements of groups and individuals.


Brand management is a significant process of marketing in which the perceived value of a brand is planned and analysed.


The business environment is a set of all the external and internal variables that affect businesses.