Integrated Professional Skills in the Digital Age



In today’s scenario, the internet plays an imperative role as most of the organisation are using internet to sell their products in thecompetitive market. With the use of internet companies are managing their business operations by proactively analysing, identifying, anticipating customer expectations. In order to globalise the products, most of the companies are using internet marketing which is defined as “marketing of products in which search engine optimization, social media marketing, email marketing, and banner advertising is used”. In addition to this internet marketing is comprised of various marketing components which involve display advertising, email marketing, interactive advertising, social media optimization, and affiliate marketing. there are various organisations which are conducting research to analyse the important aspects of internet-based marketing. In the report, three major internet-based services that involve e-mail marketing, web-based marketing, and peer-to-peer services are evaluated. Various positive and negative aspects of the internet in the organisation and society would be analysed in the report. It is wellclear aspects that most of the organisational re facing threat related to the because internet services are associated with the number of vulnerable aspects. In order to conduct the business in forward direction,organisations are using internet services for the purpose of engaging the customers effectively. In the report, various threatsthathave been faced by the organisations with the use of the internet would be briefly analysed.Even, security measures would also be identified in the report. moreover, two unified communication providers are selected in the report and its business operation, applications, and features are compared and contrasted. The main purpose of the report is to analyse the usability and significance of the internet in the business world.Further, some of the countermeasureswill also be suggested in the report which would be useful for the organisations to evicts the internet related threats, risks, and challenges. In the last section of the report, a briefly result enabled the conclusion is provided in the report which states the overall result findings in short note.

LSC/UoS Integrated Professional Skills for Digital Age - Level 3 Foundation in Business Page 1 Assignment Brief Course/Programme: BABS Foundation Level: 3 Module Title: CFPBUS006 - Integrated Professional Skills in the Digital Age Module Leader: Chandranna Rayadurg Assignment title: Individual Report Weighting: 100% Date given out: tbc Submission date: 28 th October 2019 Eligible for late submission (3 working days, with penalty)? Yes Method of submission:  Online only Online and paper copy Special instructions for submission (if any): Date for results and feedback: Employability skills assessed: Learning outcomes assessed: Included in the assignment tasks Instructions: Referencing : In the main body of your submission you must give credit to authors on whose research your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book , edition, publisher: place of publication). Disclosure : Please include the following statement on the title page of the submitted assignment, followed by your name: I declare that this assignment is all my own work and that I have acknowledged all materials used from the published or unpublished works of other people. All references have been duly cited. London School of Commerce In association with the University of Suffolk LSC/UoS Integrated Professional Skills for Digital Age - Level 3 Foundation in Business Page 2 Assessment : Individual Report (2000 - 3000 words) Organisations and society tend to conduct various activities using the Internet from research to purchasing products online. T hree most important ones are e -mail, web browsing, and peer -to -peer services. You are required to write a report on the following tasks: 1. Compare and contrast the positive and negative use of Internet to businesses and society. 2. Discuss the threatsfaced by organisations and society when using the Internet. Identify the measures of security and privacy that should be taken when Internet applications or services are used online . 3. Select any two different unified communications providers to compare and contrast their features , applications and discussing their suitability for businesses. This assessment addresses LO1 ,LO2 ,LO3 and LO4 : LO1: Understand the key terms and considerations associated with using the internet LO2: Take responsibility for personal security and privacy when using the internet LO3: Develop online research skills LO4: Develop digital communication skills Further points:  It is expected that you use current peer -reviewed journals and articles to ensure that you have an in -depth understan ding of your topic particularly for the Literature Review.  There must be sufficient linkage between theory and practice.  Harvard style of references should be used. Length Required 2000 - 3000 words Formatting and Layout Please note the following when completing your written project : 1. Writing: Written in English in an appropriate business/academic style 2. Focus: Focus only on the tasks set in the assignment. 3. Length: 20 1500 -3000 words .[with +/ - of 10%] 4. Document format: Report 5. Ensure a clear title, course, and ID number is on a cover /title slide LSC/UoS Integrated Professional Skills for Digital Age - Level 3 Foundation in Business Page 3 Research: Research should use reliable and relevant sources of information on the Internet ONLY . At least EIGHT references must be provided. LSC/UoS Integrated Professional Skills for Digital Age - Level 3 Foundation in Business Page 4 INDICATIVE PERFORMANCE INDICATORS (for reference) An outstanding Distinction 90 - 100 Work which fulfils all the criteria of the grade below, but at an exceptional standard . A very strong distinction 80 - 89 Work of distinguished quality which is based on a rigorous and broad knowledge base, and demonstrating sustained ability to analyse, synthesise, evaluate and interpret concepts, principles and data within field of study, using defined principles, techniques and/or standard for mats and applications. This will form the basis for the development of sound arguments and judgements appropriate to the field of study/ assessment task. There will be strong evidence of competence across a range of specialised skills, using them to plan , develop and evaluate problem solving strategies, and of the capability to operate autonomously and self - evaluate with guidance in varied structured contexts. Outputs will be communicated effect ively, accurately and reliably. A clear Distinction 71 - 79 Work of very good quality which displays most but not all of th e criteria for the grade above. A Distinction 70 Work of highly commendable quality which clearly fulfils the criteria for the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills. A very strong Merit 67 - 69 Work of commendable quality based on a strong factual/conceptual knowledge base for the field of study, including an assured grasp of concepts and principles, together with effective deployment of skills relevant to the discipline and assessment task. There will be clear ev idence of analysis, synthesis, evaluation and application, and the ability to work effectively within defined guidelines to meet defined objectives. There will be consistent evidence of capability in all relevant subject based and key skills, including th e ability to self -evaluate and work autonomously under guidance and to use effectively specified standard tech niques in appropriate contexts. A strong merit 64 - 66 Work of good quality which contains most, but not all of the char acteristics of the grade above. A clear Merit 61 - 63 Work which clearly fulfils all the criteria of the grade below, but shows a greater degree of capability in relevant i ntellectual/subject/key skills. Merit 60 Work of sound quality based on a firm factual/ conceptual knowledge base for the field of study, demonstrating a good grasp of relevant principles/concepts, together with the ability to organise and communicate effectively. The work may be rather standard, but will be mostly accurate and provide some evidence of the ability to analyse, synthesise, evaluate and apply standard methods/techniques, under guidance. There will be no serious omissions or inaccuracies. There will be good evidence of ability to take responsibi lity for own learning, to operate with limited autonomy in predictable defined contexts, selecting and using relevant techniques, and to demonstrate com petence in relevant key skills. A very strong Pass 55 - 59 Work of capable quality which contains some of the characteristics of grade above. A strong Pass 50 - 54 Work of satisfactory quality demonstrating a reliable knowledge base and evidence of developed key skills and/or subject based skills, but containing limited evidence of analysis, synthe sis, eva luation or application. LSC/UoS Integrated Professional Skills for Digital Age - Level 3 Foundation in Business Page 5 A Pass 41 - 49 Work of broadly satisfactory quality covering adequately the factual and/or conceptual knowledge base of the field of study and appropriately presented and organised, but is primarily descriptive or derivative, with only occasional evidence of analysis, synthesis, evaluation or application. There may be some misunderstanding of key concepts/principles and limitations in the ability to select relevant material or techniques and/or in communication or other relevant sk ills, so that the work may include some errors, omissions or irrelevancies. There will be evidence of ability to operate with limited autonomy in predictable defined contexts, using standard techniques, and to meet threshold standards in relevant key skil ls. A bare Pass 40 Work of bare pass standard demonstrating some familiarity with and grasp of a factual/conceptual knowledge base for the field of study, together with evidence of some ability to employ specialist skills to solve problems within area of study, but only just meeting threshol d standards in e.g. evaluation and interpretation of data and information, reasoning and soundness of judgment, communication, application, or quality of outputs. Work may be characterised by some significant errors, omissions or problems, but there will b e sufficient evidence of development and competence to operate in specified contexts taking responsibility for the nature and quality of outputs. A marginal Fail 30 - 39 Work which indicates some evidence of engagement with area of study in relation to acquisition of knowledge and understanding of concepts and principles, and of specialist skills, but which is essentially misinterpreted, and misapplied and/or contains some significant omission or misunderstanding, or ot herwise just fails to meet threshold standards in e.g. communication, app lication or quality of outputs. A Fail 20 - 29 Work that falls well short of the threshold standards in relation to one or more area of knowledge, intellectual, subject based or key skills. It may address the assessment task to some extent, or include evidence of successful engagement with some of the subject matter, but such satisfactory characteristics will be clearly outweighed by major defic iencies across remaining areas. A compr ehensive Fail 0 - 19 Work of poor quality which is based on only minimal understanding, application or effort. It will offer only very limited evidence of familiarity with knowledge or skills appropriate to the field of study or task and/or demonstrate ina dequate capability in key skills e ssential to the task concerned. Non -submission/Nil attempt 0 Nothing , or nothing of merit, presented . LSC/UoS Integrated Professional Skills for Digital Age - Level 3 Foundation in Business Page 6 Marking Criteria Marks 1. Research -informed Literature Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions. 20 2. Knowledge and Understanding of Subject Extent of knowledge and understanding of concepts and underlying principles associated with the Internet 30 3. Discussion Interpretation of the findings from secondary literature search , with examples, where appropriate. 30 4. Skills for Professional Practice - Communication, IC T and Numeracy Attributes in professional practice: deployment of appropriate media; presentation and organisation. 20 TOTAL 100