Page | 1 Issue 1: September 2019 Copyright © - All rights reserved - UK College of Business and Computing
BTEC HND in Business
RQF Unit 12 Organisational Behaviour
Unit level 5
Unit code H/508/0525
Guided learning hours 60
Term Start Date 16th September 2019
Hand out date w/c 16 th September 2019
Submission Deadline 25 th November 2019 11.59 am (Mid – day)
Lecturers & Formative
Module Leader Ann Clark
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Page | 2 Issue 1: September 2019 Copyright © - All rights reserved - UK College of Business and Computing
Assignment tit le Organisational Behaviour
Word count Approximately 4500 words
Purpose of this assignment
The purpose of this assignment it to enable students to demonstrate their understanding of the
influence of culture, politics and power upon the behaviour of individuals across a variety of business
LO1: Analyse the influence of culture, politics and power on the behaviour of others in an
LO2: Evaluate how to motivate individuals and teams to achieve a goal
LO3: Demonstrate an understanding of how to cooperate effectively with ot hers
LO4: Apply concepts and philosophies of organisational behaviour to a given business situation
The assignment is a case study and comprises three activities :
Activity 1 Organisational culture, politics and power
Activity 2 Motivating teams and individuals
Activity 3 Effective cooperation within teams and concepts and theories of organisational behaviour
Page | 3 Issue 1: September 2019 Copyright © - All rights reserved - UK College of Business and Computing
Ryanair was set up in 1984 and initially was not very successful. A major shift in strategy in the 1990s
saw it establish itself as the first European airline to adopt a low fare , low cost approach. It receives
extensive media coverage focusing on staffin g issues and poor customer satisfaction ratings. Comments
from its CEO Michael O’Leary have also been publicized widely. Whilst acknowledged for his success in
the growth and expansion of Ryanair, he is seen by many as being a maverick and as the creator of a
‘macho’ style of culture within the organisation.
Additional information on Ryanair may be found on the following links, amongst others :
• https://www.independent.co.uk/travel/news -and -advice/ryanair -strikes -latest -spain -cabin -crew flights -uso -trade -
unions -travel -delays -cancel -a8718636.html
• https://www.independent.co.uk/travel/news -and -advice/ryanair -strikes -spain -latest -flight cancelled -delay -cabin -
crew -pay -trade -unions -a8702291.html
• https://www.which.co.uk/news/2019/01/ryanair -and -the -worst -uk -airlines/
• https://www.irishtimes.com/culture/books/inside -ryanair -michael -o-leary -s-making -of-a-nicer airline -1.3634667
In relation to Ryanair, critically analyse and evaluate :
a) Its organisational culture and the nature of power and political behaviour of its management and
how the se aspects have affected the feelings and behaviour of staff and ultimately performance
Tips : Your answer must relate to Ryanair and must also apply appropriate theories :
• Organisational culture e.g. Handy’s typology, Hofstede’s work, Deal and Kennedy ;
• Power e.g. French and Raven’s power types ;
• Political behaviour of managers e.g. Chantal’s characteristics of such behaviour.
This activity is linked to Learning O utcome 1
Page | 4 Issue 1: September 2019 Copyright © - All rights reserved - UK College of Business and Computing
Employee relations within Ryanair has been a major concern in recent years and resulted in strike
action on a number of occasions. In addition to this, customer satisfaction levels remain poor – it was
voted worst airline serving the UK, this year, for the sixth year running (Coffey, 2019). On top of this
business performance has declined, resulting in a decision to re -structure the organisation (Waite, as
cited by Morning Star, 2019). See Appendix A for more information on the planned re -structure.
a) Critically e valuate how content and process theories of motivation could be used to positively
influence staff performance within Ryanair.
Tips : You should avoid just describing a theory or model – you must try to apply the theory/model in
the given context. You must also refer to at least one content and one process theory of motivation in
This activity is linked to Learning O utcome 2
Ryanair plans to change its corporate structure over the next 12 months, moving to a small senior
management team overseeing four airline subsidiaries: Ryanair DAC; Laudamotion; Ryanair Sun;
Ryanair UK. (see Appendix A), This will result in changes made to functions and roles of teams within
the organisation, as a whole. Developing a new organisation culture will also involve the adoption of
appropriate leadership styles and involvement of staff via effective communication.
a) Using relevant team theory, su ch as Belbin’s team types and Tuckman and Jensen’s group
development models, critically analyse what would make the teams at Ryanair more effective.
b) Critically analyse how path -goal theory and an understanding of resistance to change, given the
planned st ructural changes, could improve performance and productivity in Ryanair.
Tips : a) avoid describing team theory , instead consider how the theories could be applied to improv e
individual and team effectiveness. b) in addition to path goal theory and resis tance to change models
you could also cover l eadership & contingency theory, culture, communication, etc. in order to develop
depth to your answer
This activity is linked to learning outcomes 3 (a) and 4 ( b)
Page | 5 Issue 1: September 2019 Copyright © - All rights reserved - UK College of Business and Computing
Learning Outcomes & Assessment Criteria
Pass Merit Distinction
LO1 Analyse the influence of culture, politics and power on the
behaviour of others in an organisational context
P1 Analyse how an organisation’s
culture, politics and power
influence individual and team
behaviour and performance.
M1 Critically analyse how
the culture, politics and
power of an organisation
can influence individual and
team behaviour and
LO1 and LO2
D1 Critically evaluate the
relationship between culture,
po litics, power and motivation that
enables teams and organisations
to succeed providing justified
recommendations. LO2 Evaluate how to motivate individuals and teams to
achieve a goal
P2 Evaluate how content and
process theories of motivation
and motivational techniques
enable effective achievement of
goals in an organisational
M2 Critically evaluate how
to influence the behaviour
of others through the
effective application of
theories, concepts and
LO3 Demonstrate an understanding of how to
cooperate effectively with others
P3 Explain what makes an
effective team as opposed to an
M3 Analyse relevant team
and group development
theories to support the
cooperation within effective
LO3 and LO4
D2 Critically analyse and evaluate
the relevance of team development
theories, concepts and
philosophies that influence
behaviour in the workplace to
improve business performance and
LO4 Apply concepts and philosophies of organisational
behaviour to a given business situation
P4 Apply concepts and
philosophies of organisational
behaviour within an
organisational context and given
M4 Evaluate how
concepts and philosophies
of OB inform and
influence behaviour within
a given business situation.
Page | 6 Issue 1: September 2019 Copyright © - All rights reserved - UK College of Business and Computing
Submitting your assignment
You will submit your assignment to the appropriate submission link on Ulearn before mid day on the
submission date. The assignment should be in a word document and preferably using Arial font size
12 and 1.5 spacing. Your assignment should be uploaded on the Turnitin Assignment submission
section. It is advisable to use the Turnitin Plagiarism c hecker before uploading the final piece of work.
Academic Misconduct’ Statement:
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input is not permitted.” Such third -party companies ha ve become known as ‘essay mills’, and it is the
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Colleg e and appropriate action will be taken.
Page | 7 Issue 1: September 2019 Copyright © - All rights reserved - UK College of Business and Computing
Glossary of commonly used academic words used in this and other assignments
Analyse Examine something in very close detail and from a number of angles.
Identify the important points and chief features, and understand their
Carry Out To undertake or perform a given task or action.
Communicate To convey information and meaning from one person or group to
Weigh arguments for and against something, assess the strength
of evidence on both sides.
Devise To plan and invent in association with a particular task.
Evaluate Assess the worth or usefulness of something. Use evidence to
support your opinion.
Produce To make or manufacture or to bring into existence.
Reflect Look back upon and give a balanced account of the issue or action.
Adapted from Cottrell.S.(2003) The Study Skills Handbook. Basingstoke. Palgrave .
Page | 8 Issue 1: September 2019 Copyright © - All rights reserved - UK College of Business and Computing
Extract from Ryanair Press Release Dated 4 February 2019
Over the next 12 months Ryanair Holdings Plc will move to a group structure not dissimilar to that
of IAG. A small senior management team will oversee the development of 4 airline subsidiaries;
Ryanair DAC, Laudamotion, Ryanair Sun and Ryanair UK, each wit h their own CEOs and
management teams. Holdings will focus upon efficient capital allocation, cost reductions, aircraft
acquisitions and small -scale M&A opportunities.
To lead this group structure Michael O’Leary will become Group CEO, a role in which he will
concentrate on the development of the group. A replacement CEO of Ryanair DAC, who will work
alongside the CEOs of Laudamotion and Ryanair Sun, will be appointed la ter this year. The Group
CEO will be assisted in Holdings by small group legal and group finance teams. As we expand the
Lauda Airbus fleet and take delivery of over 200 B737 Max aircraft, we believe this group structure
will deliver cost and operating eff iciencies, while enabling the group to look at other small -scale
M&A opportunities like the successful development of Lauda.
Having agreed this group strategy as the best way to grow Ryanair, Sun, Lauda and other possible
airline brands, Michael O’Leary has agreed a new 5-year contract as Group CEO, which secures
his services for the group until at least July 2024. His agreement to commit for a 5-year period is
welcome, and will give certainty to our shareholders and allow him to guide th e individual CEO’s of
Ryanair, Laudamotion and Ryanair Sun.
The Board had previously committed to setting out its succession plan before the Sept. 2019 AGM.
In that regard, David Bonderman (Chairman) and Kyran McLaughlin (SID) have agreed to lead the
Boa rd for 1 more year until summer 2020, but neither of them wishes to go forward or be
considered for re -election at the September 2020 AGM. In order to ensure a smooth succession,
Stan McCarthy who joined the Board in May 2017, has agreed to take up the pos ition of Deputy
Chairman from April 2019, and will transition to Chairman of the Board in summer 2020. Stan will
bring his enormous international experience (as a former CEO of Kerry Group Plc) and leadership
skills to the development of Ryanair Holdings o ver the coming years, although a legend like David
Bonderman will be a very hard act to follow.”
https ://corporate.ryanair.com/news/ryanair -reports -q3 -loss -of-e20m -excl -lauda -lower -faresleads -to-
stronger -growth -as -competitors -fail/